This year, Visa is offering a $5,000 prize for the most popular female tennis player in the singles final of Transylvania Open WTA250 and a trophy inspired by the tournament.
Transylvania Open 2024 welcomes tennis fans with new surprises, from the players’ names found on the main draw to the prizes offered to them. This year, the most popular finalist will receive a trophy and a $5,000 cash prize from Visa.
The designation criteria for the favorite female player is the biggest number of decibels registered in the room, as a result of the audience’s support.
The Visa trophy for the most popular female tennis player is inspired by the design of the Transylvania Open WTA250 trophy. If the last one uses the geometric representation of some petals side by side in an oblique plane, the Visa trophy recreates its top view, which looks like a flower with 8 petals.
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Visa has been the long-term partner of the Transylvania Open WTA250, since the start of the tournament and until now. It is one of the global brands that prefers to be associated with tennis, due to the shared values and inspiration it offers. As part of its marketing strategy, Visa has always been involved in long-term partnerships to support the players, the most recent one being closed with the female tennis player Iga Swiatek, WTA no. 1 at the moment.
During Transylvania Open WTA250, Visa is present with a partners’ designated premium lounge, which has the brand’s name, but also with an activity for the public, FAN CAM.
Transylvania Open WTA250 | 3-11 February 2024, BTarena, Cluj-Napoca